Marketing Manager

About the Role

We are looking for an experienced Marketing Manager to lead the marketing team and develop BDC's digital marketing and brand strategy.

Responsibilities

• Develop and execute annual and quarterly marketing plans.
• Lead the marketing team (Content, Social Media, SEO, Performance).
• Manage the marketing budget and measure ROI per channel.
• Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Develop content strategy (Content Marketing, SEO).
• Manage the brand and Brand Guidelines.
• Collaborate with sales for lead generation and nurturing (Demand Gen).
• Analyze performance and prepare regular reports for leadership.
• Manage public relations and PR.

Requirements

• 6+ years of marketing experience, including 2+ years in management.
• B2B SaaS marketing experience strongly preferred.
• Proficiency with: Google Ads, Meta Business, GA4, HubSpot/Mailchimp.
• Strong understanding of SEO, Content Marketing, and Inbound Marketing.
• Excellent leadership skills and ability to build teams.
• Fluency in English and Arabic.
• Strong analytical capabilities and Funnel Marketing understanding.